Apple’s iOS has been overtaken by Google’s Android in terms of tablet PC sales for the first time in the history of the market. An enormous surge in demand for and availability of tablets from Asus, Amazon and Samsung have led to Android’s market share skyrocketing since the same time last year.
The shakeup in market leadership is said to be the result primarily of affordable 7-inch tablets like the Google Nexus 7 and the Amazon Kindle Fire scooping up millions of sales per month, as consumers show ever-increasing interest in wallet-friendly iPad alternatives.
Apple has however held onto its lead in terms of single tablet PC suppliers, now accounting for just under 40% of all global tablet PC sales in spite of giving up a painful 18.5% of its market share.
The group behind the new figures – IDC – has been adamant to point out that the sales taken into account are those of wholesale shipments to retailers, rather than actual consumer purchases.
Samsung remains in second-place position behind Apple, retaining a comparatively modest 17.9% share of the overall tablet PC market despite its Galaxy Tab range performing strongly.
ASUS on the other hand has climbed the rakings to take the third-place position, primarily due to enormous and ongoing demand for the segment-defining Nexus 7 mini-tab. The firm’s success pushed Amazon off the podium into fourth, with the company’s Kindle Fire proving to be one more of seasonal interest than year-round demand.
There could be further and even more sweeping changes at the top however over the course of the next year or so, with all of the above four computer-makers expected to release a minimum of two more tablet PCs each in both the affordable 7-inch and larger 9 to 10-inch segments – the follow-up to the Google Nexus 7 currently attracting the most interest of all.